Marc by Marc Jacobs used a "young" hairstyle to go with the "sophisticated" designs of the new line.
The fashion house took to the runway yesterday as part of New York Fashion Week to showcase its latest Fall/Winter 14 collection.
It was the debut for new British duo, creative director Katie Hillier and head designer Luella Bartley.
As well as heavily featuring black and grey, bright colours and sneakers peppered the catwalk to give the show a fun and youthful feel.
Giant bows became a theme of the new collection, as did mid-length skirts.
"It's a little bit ninja, a little bit manga, a little bit Wednesday Addams," laughed hair stylist Guido Palau to style.com.
All the models wore their long hair in plaited pigtails, with a black headband to complete the look.
"The clothes are a bit more sophisticated this season, so the hair had to be quite young, but still have an edge to it - a sweet-and-sour kind of effect," he continued.
Make-up also had an edge to it, and the models' eyes were heavily rimmed with black eyeliner, and then mascara was "piled on."
Skin was kept bare, with a natural lip and cheek to finish off the striking look.
"It's the gesture of a kid who is trying make-up for the first time," said make-up artist Dick Page backstage.
Vera Wang's Fall/Winter 14 show was entirely made up of black, grey and metallic pieces. The only colour came courtesy of the models' hair, which included one with shocking red locks and others with icy blonde hair.
The designs used leather and lace as well as heavy patterns including tartan in the dark-yet-romantic collection.
In contrast, the models' faces had a natural and ethereal complexion. A pink hue was used on the eyelids, but apart from that, make-up was kept basic. A strong brow was a prominent feature.
Hair was kept loose, with a slightly dishevelled look.
"She's a beacon of light in her face," said make-up artist Lucia Pieroni on the looks she created.
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